News design is an artistic process of arranging content on a news page, based on graphical and editorial guidelines and objectives. Main editorial objectives set out by news editors typically include the arrangement of newsworthy material in a way that best informs the public. While aesthetic considerations are generally less important than logical or strategic management, a well-designed news site can have a significant impact on the public’s attitude towards a news item.
Newsroom design is an aesthetic discipline concerned with the production of news sites. It is one of the most diverse fields in modern art, and includes both traditional and new approaches to visual communication. Newsrooms often employ a “panel system” consisting of a writer in the field, a copy editor, and several other designers, often the same people who compose the regular front page of the paper. News design approaches can include traditional sequential design, which utilizes colored backgrounds and raised text blocks to provide a visually organized and detailed overview of events. In more recent years, some newsrooms have adopted the “foreground” style of vertical design, often using dark or white background and foregrounding photos or other graphical content.
Newsroom artists often prefer to use “pure white space” for any type of graphic design, as this visually uncluttered visual field has a number of advantages. White space provides free room for alternative text, which may be of varying fonts and sizes. It also provides news designers with a large number of possible shapes, sizes, and formats, allowing them to produce a wide range of effects and effectively integrate multiple elements into a single paper. Because of the lack of color in standard white space, however, news design also restricts its audience to the size and shape of text and images.
The principle of balance is one of the guiding principles of news design. As such, the design should have a minimalistic appearance, with an appropriate degree of contrast between text and background or other elements. The balance principle suggests that the largest font, largest image, and largest picture should not dominate a clear news page.
Another principle of web design and news design relates to the theme or overall look of the website. For example, the newspaper design may make use of simple typography to present the information, while the web design will make use of different font types and colors to evoke a specific mood or to draw attention to a particular aesthetic sense. The theme principle can be seen in both web design and newspapers, as it helps to ensure that each medium creates a consistent and uniform appearance.
It should be noted, though, that the principle of balance in web design and newspapers may not always be observed. For example, newspapers are often decorated by freelancers or interns, who may add in their own creativity. This can lead to news designers adding a touch of their own personality to the design. Likewise, some newspapers use clipart or photos to enhance their news design. This can be a problem for freelance news designers who may need to adhere to the same principles of design as their employers, but whose personal style may be different from their employers’ personal style.