Welcome to Info Design Central – the definitive source for info design specialists! Is the message difficult to convey? Too much to pass up? Impossible to capture using clear and compelling information design?
A photo is worth a thousand words, but that one is worth 24,000: that’s the amount of attention the ‘designer’ will get when presented with a concept presented in that way. A catchy logo is the key to success in the visual communication industry. Information design is the bridge between the designer and his client. When the creative mind first meets the technical brain, the outcome is predictable – success. But this is where the critical part of the equation comes in.
Information design is a subject that encompasses all aspects of graphic design, from conceptualization, planning, experimentation, final design, distribution, presentation and results. It can also include interaction and user experience design, such as graphic design tools such as icons, menus, and buttons. Info design is very much a collective discipline, and information designers are not the only ones contributing to it. Web design professionals are an integral part of the process as well. A website is not just a website – it is the website. And as with any website, a good website has a pleasant appearance and is easy to navigate.
Info design can be broken down into many different subtopics, including research, analysis, evaluation, representational design, interaction design, web development, web marketing, website promotion and e-commerce websites. Web designers take care of layout, typography, images, photos, video and user interface – combining these to provide a pleasant user experience. Web developers take care of coding – making the site functional. These developers often specialize in a specific type of site, such as shopping sites, gaming sites, e-commerce sites or corporate sites.
Information design professionals are in high demand, especially in today’s marketplace. Website design professionals will always be needed to create websites, since the internet is the backbone of the modern business world. While some website design professionals have become experts at creating personal blogs or corporate social network pages, most web design professionals need to create websites for a number of different clients. Websites are designed to provide the necessary information for a particular client. Many businesses use their websites to provide clients with the latest products and services, provide contact information, manage their inventory, and even conduct online auctions.
Info design professionals need to think about a wide variety of different things when designing a website. Everything from appearance to usability needs to be considered, as websites are used by a wide variety of people from a wide variety of different demographics. A professional should be aware of what information a person would like included on their site and should be able to design pages that accurately describe the product or service they are selling. They should also be capable of creating pages that are visually appealing and easy to navigate. Most importantly, information designers should be able to make their pages informative, as well as providing customers with the information they are seeking.