News design is the act of arranging content on a paper page, in accordance to various graphical and editorial guidelines and objectives. It aims at providing information to the reader in an informative manner. Most newspapers employ a team of talented news designers who work with the paper’s marketing team to plan the layout and appearance of each page. These designers are usually hired by the management to do a specific job within the paper – such as designing the layout for the sports section, or designing the style of the text. News design covers a wide range of tasks, from planning and creating the format for news reports and feature stories to the final visual finish of the printed article. While all of these tasks have to be carried out skillfully, they all have to fit neatly into the overall design of the paper.
There are several talented news designers who work for newspapers worldwide. Arnold and Company was formed in 1923 by two veteran designers, ials Sam Arnold and Bernard Tyson. Arnold and Company are currently involved in a number of publications, both in print and online. Arnold and Company work at the forefront of digital news design, working with websites and companies such as Google to provide their readers with the most relevant and current news, as well as breaking news updates.
Some newspapers prefer to outsource their news design work to freelancers, instead of hiring a news designer. However, many people feel that the quality of news design and graphic design can only be guaranteed if an individual is professionally trained. Most freelancers offer a similar service – they will create a colorful, dynamic graphic design for your newspaper page, using techniques such as Flash. However, there is no guarantee that these individuals will use the same techniques when applying their skills to your newspaper page.
Most newspapers choose to hire a full-time news design staff to maintain the quality of their front page. A news designer for the New York Times was responsible for designing the front page of the paper on a rotating basis. A number of newspapers choose to outsource the design work to freelance designers. However, the full-time position is much more demanding than the position of a freelance news designer. A full-time news designer is responsible for coming up with ideas for the front page every single day.
Many people feel that the separation between the web design and news design is too obvious to argue about. However, the truth is that web design can complement and sometimes even enhance, the quality of the paper design. For instance, the design for the New York Times web site is quite elegant and professional. On the other hand, a simple website designed by a freelancer might look quite amateurish, given the fact that he or she does not have years of experience in this field.
Another common principle that applies to both web design and news design is the equal use of white space. White space is an integral part of any web design because it helps the visitor to focus on the content and not on the background. The use of background colors in newspapers is completely different from what you see in websites. The New York times front page makes use of a light blue background with black font for the better readability of the text.